Merck corporate logo in dark charcoal on a cream background

How to create a resources page that adds value

A resources page earns its place when it helps someone complete a task, understand a topic or find a trustworthy next step. A collection of unrelated links creates friction, especially for visitors arriving from search results with a specific question. Curating content around real reader needs turns the page into a useful destination rather than an extra page on the site.

Creating a resources page that adds value requires clear organisation, useful formats and regular maintenance. The best starting point is to identify what your audience is trying to do, select resources that genuinely assist them and present everything in a way that works on both desktop and mobile devices.

Resource format Best suited to Value for the reader Typical review rhythm
Checklist Preparing for a task Provides a clear sequence of actions Monthly
Template Creating a document or process Saves time and reduces errors Quarterly
Tool directory Comparing suitable options Narrows choices using consistent criteria Quarterly
Detailed guide Learning a complex subject Explains context, steps and common mistakes Every six months
Local referral guide Finding nearby support Connects readers with relevant public and community services Twice yearly

Begin with reader tasks

Start by listing the questions visitors are likely to have when they reach your site. These might include choosing a supplier, preparing for compliance, finding training or resolving a practical business problem. Write the tasks in plain language so the structure reflects the visitor’s goal rather than the organisation’s internal departments.

You can then group resources by task, role or stage of a project. A sole trader might need a straightforward checklist, while a franchise operator could need templates and multi-location guidance. These groups reflect the Australian market, where small businesses, hospitality operators, franchisees and community organisations often need support tailored to very different operating models.

Curate rather than collect

Every recommended resource should meet three standards: it must be reputable, current and understandable. Read each linked page, check that it still addresses the promised problem and remove anything that merely mentions the topic in passing. A smaller selection of dependable resources will serve readers better than a long directory filled with duplicates.

Mix formats so visitors can choose how much information they need. Offer a short guide beside a detailed reference, a template for immediate use and a directory for comparing options. Avoid making a PDF the only version of important information, since downloadable documents can be harder to search, navigate and access with assistive technology.

Local information needs particular care. A reader in Sydney, Melbourne, Brisbane, Perth, Adelaide or Canberra may have access to different councils, agencies and support networks from someone in regional or remote Australia. Link to authoritative state and local government services, and explain any coverage limits rather than presenting one location as a universal solution.

Build the page in WordPress

For a WordPress site still carrying the default installation content, create a dedicated page through Pages > Add New. Give it a clear title such as “Resources”, set a readable URL such as /resources/, and publish it as a permanent site destination. The default “Hello world!” post can then be removed from Posts once the new page is ready.

Use standard WordPress blocks to construct sections with headings, short introductions and buttons. Group related links beneath descriptive subheadings, and add a one-sentence explanation beside each recommendation. If the collection grows beyond roughly twenty items, consider a search field or filtering tool, but avoid adding a complex plugin while the basic page is still finding its audience.

Connect the page to the rest of the site. Add it to the primary navigation through Appearance > Menus, link to it from relevant articles and service pages, and place a visible return link on detailed resource pages. These internal links help visitors continue their journey and prevent the resources page from becoming an isolated destination.

Design for scanning and mobile access

Many Australian readers will open links on a phone while travelling on a train, tram or bus between home and work. Keep headings descriptive, paragraphs brief and buttons large enough for touch interaction. Place the most useful starting points near the top, use generous spacing between groups and avoid relying on colour alone to communicate status or importance.

Accessibility improves the experience for everyone. Aim for strong colour contrast, keyboard-operable controls, meaningful link text and alternative text for informative images. Check the page with the WCAG 2.2 AA criteria, and ensure downloadable spreadsheets, PDFs and documents have accessible headings, tagged content and sensible reading order. A resource that cannot be used with assistive technology does not add value to every visitor.

Add Australian context and trust signals

Write in Australian English and use familiar local conventions, including DD/MM/YYYY dates and prices shown in Australian dollars with GST details where relevant. This small consistency reduces uncertainty for local readers and makes comparisons with Australian suppliers easier. Include the organisation’s name, the author or reviewer, the publication date and a “Last reviewed” date so visitors can judge how current the advice is.

Australian consumer law matters when the page recommends paid products or services. The Australian Consumer Law requires truthful representations and fair handling of pricing information, while endorsements and affiliate relationships should be disclosed clearly. If a recommendation could influence a purchase, explain the selection criteria and distinguish an editorial suggestion from a paid link.

Forms, mailing lists and downloadable lead magnets can also trigger privacy and email obligations. Where the Privacy Act 1988 and Australian Privacy Principles apply, explain what information is collected and how it will be used. Commercial emails sent through a subscription form must meet the Spam Act 2003, including appropriate consent and a functioning unsubscribe mechanism. A trust-focused resources page makes those commitments visible before visitors share their details.

Measure use and maintain accuracy

Track meaningful actions rather than recording every visit as a success. Useful measures include clicks on high-value resources, completed downloads, search terms used within the page and feedback submitted after a visitor reaches a useful answer. Privacy-conscious analytics can show which topics deserve more material, provided any non-essential tracking complies with relevant privacy requirements.

Schedule recurring link checks and content reviews. Test every external URL, confirm that forms still work and look for changed prices, renamed agencies or outdated legal references. A quarterly review works well for most collections, with more frequent checks around time-sensitive topics. Keep a simple record of what changed, why it changed and who approved the update.

Give one person ownership of the page and include resource maintenance in the normal content schedule. Remove weak entries, merge overlapping guides and refresh examples that no longer reflect Australian conditions or current legislation. A maintained, audience-led resources page becomes a dependable part of the website and a pathway to the rest of your content.